Priory Road, Ascot house prices are built from 88 sales lodged with HM Land Registry, the oldest in 1996 and the most recent on 19 Aug 2025. The median price paid across the whole record is £609,000. Across the 10 years from 1996 to 2006 the median moved +53.5% in cash — but once inflation is taken out, the change in 2026 money is +26.0%.
Median price paid
£609,000
Change in cash, 1996–2006
+53.5%
Change in real terms
+26.0%
Median per m²
£2,407
HM Land Registry88 sales16 with floor areaLatest sale 19 Aug 2025
Section 01
How Priory Road, Ascot prices moved
The chart tracks the median Priory Road, Ascot house price for every year with a recorded sale, from 1996 to 2006. The dashed line restates each year in 2026 money, so the two lines separate exactly as much as inflation has eroded the cash figure.
| Decade | Years with sales | Median paid | In today's money |
|---|---|---|---|
| 1990s | 2 | £287,500 | £638,386 |
| 2000s | 2 | £640,000 | £1,165,891 |
The highest yearly median on record for Priory Road, Ascot is £671,500 in 2006; the lowest is £287,500 in 1999. Across the full 11-year record the cash median has moved from £437,500 to £671,500.
In 2026 money that first median is worth £949,038, so the real change over the whole record is +26.0% — about +2.34% a year after inflation. Cash growth and real growth are not the same story, and the gap is the part most price reports leave out.
Over the last decade alone the difference is stark: +53.5% in cash against +26.0% once inflation is removed. A buyer who sold at the end of that decade would have needed the real figure, not the headline one, to know whether they had actually gained.
Section 02
The most recent sales
Every row is a completed sale as lodged with HM Land Registry. The right-hand column restates the price in 2026 money, which is the only fair way to compare a sale from the 1990s with one from last year.
| Address | Sold | Type | Price paid | In today's money |
|---|---|---|---|---|
| 1 Elsmere Cottages | 19 Aug 2025 | Semi-detached | £640,000 | £653,913 |
| Beech Lyn | 26 Mar 2024 | Detached | £1,585,000 | £1,667,799 |
| The Tudor Cottage | 6 Nov 2023 | Detached | £2,200,000 | £2,377,011 |
| Priory Gardens | 31 Oct 2022 | Detached | £2,887,500 | £3,345,419 |
| Kenley House | 31 Oct 2022 | Detached | £1,512,500 | £1,752,362 |
| Lime Tree Cottage | 26 Aug 2022 | Semi-detached | £1,475,000 | £1,708,915 |
| Priory Lodge | 27 Oct 2021 | Detached | £4,250,000 | £5,369,624 |
| Milldale | 16 Sep 2021 | Detached | £4,500,000 | £5,685,484 |
| Flat 4 Belvedere Grange | 8 Sep 2021 | Flat or maisonette | £1,500,000 | £1,895,161 |
| Flat 5 Belvedere Grange | 12 Mar 2021 | Flat or maisonette | £1,450,000 | £1,831,989 |
| 3 Rosemount | 15 Sep 2020 | Terraced | £400,000 | £517,906 |
| Blue Ridge | 21 Aug 2019 | Detached | £3,250,000 | £4,250,928 |
| Priory Gardens | 19 Jul 2019 | Detached | £1,800,000 | £2,354,360 |
| West Cottage | 8 Feb 2019 | Semi-detached | £900,000 | £1,177,180 |
| Kelso | 19 Sep 2017 | Detached | £1,100,000 | £1,497,104 |
| Holmwood | 13 Apr 2017 | Detached | £2,400,000 | £3,266,409 |
| Garden Cottage | 20 Dec 2016 | Detached | £1,275,000 | £1,779,950 |
| Flat 1 Belvedere Grange | 4 Nov 2016 | Flat or maisonette | £1,250,000 | £1,745,050 |
| Flat 6 Belvedere Grange | 24 Nov 2015 | Flat or maisonette | £1,237,500 | £1,744,875 |
| 3 Rosemount | 26 Aug 2015 | Terraced | £315,000 | £444,150 |
| 4 Rosemount | 9 Feb 2015 | Terraced | £300,000 | £423,000 |
| Denbigh | 23 Apr 2014 | Detached | £383,000 | £549,369 |
| Flat 2 Belvedere Grange | 14 Apr 2014 | Flat or maisonette | £975,000 | £1,398,525 |
| Lime Tree Cottage | 28 Jun 2013 | Semi-detached | £1,090,000 | £1,589,349 |
| Beech Lyn | 13 May 2013 | Detached | £465,000 | £678,025 |
Section 03
Homes that sold twice
These addresses appear in the register more than once, so the same bricks are being priced twice. That makes them the strongest evidence of what actually happened to Priory Road, Ascot values — no mix of property types can flatter the number.
| Address | First recorded sale | Most recent sale | Cash a year | Real a year |
|---|---|---|---|---|
| 1 ELSMERE COTTAGES Priory Road | £91,000 (1997) | £640,000 (2025) | +7.2% | +4.5% |
| BEECH LYN Priory Road | £465,000 (2013) | £1,585,000 (2024) | +11.8% | +8.5% |
| THE TUDOR COTTAGE Priory Road | £444,000 (2000) | £2,200,000 (2023) | +7.2% | +4.4% |
| KENLEY HOUSE Priory Road | £700,000 (2001) | £1,512,500 (2022) | +3.7% | +1.2% |
| PRIORY GARDENS Priory Road | £1,800,000 (2019) | £2,887,500 (2022) | +17.1% | +12.4% |
| LIME TREE COTTAGE Priory Road | £202,000 (1996) | £1,475,000 (2022) | +7.9% | +5.4% |
| FLAT 4 BELVEDERE GRANGE Priory Road | £440,000 (1996) | £1,500,000 (2021) | +5.0% | +2.8% |
| 3 ROSEMOUNT Priory Road | £78,000 (1995) | £400,000 (2020) | +6.8% | +4.5% |
| BLUE RIDGE Priory Road | £1,425,000 (2006) | £3,250,000 (2019) | +6.5% | +4.1% |
| WEST COTTAGE Priory Road | £287,500 (1999) | £900,000 (2019) | +5.9% | +3.6% |
| HOLMWOOD Priory Road | £660,000 (1996) | £2,400,000 (2017) | +6.3% | +4.0% |
| GARDEN COTTAGE Priory Road | £270,000 (1996) | £1,275,000 (2016) | +8.1% | +5.7% |
Section 04
What sells here
The mix of property types explains a large part of any area's median. Priory Road, Ascot is dominated by the type at the top of this table, so its overall median leans that way.
| Property type | Sales | Share | Median paid | Range |
|---|---|---|---|---|
| Detached | 44 | 50.0% | £725,000 | £202,000 – £4,500,000 |
| Semi-detached | 18 | 20.5% | £250,000 | £91,000 – £1,475,000 |
| Flat or maisonette | 16 | 18.2% | £750,000 | £390,000 – £1,500,000 |
| Terraced | 10 | 11.4% | £210,000 | £78,000 – £400,000 |
Section 06
Ownership and new build in Priory Road, Ascot
17 of the sales on record are leasehold and 71 freehold — 19.3% of the market. Tenure is not a detail: a leasehold flat and a freehold house are different assets, and mixing them into one median hides the difference.
The median leasehold sale is £750,000 and the median freehold sale £550,000 — a gap of -26.7%. Most of that gap is property type rather than tenure itself: leasehold here is largely flats, freehold largely houses.
| Category | Sales | Share | Median paid |
|---|---|---|---|
| Leasehold | 17 | 19.3% | £750,000 |
| Freehold | 71 | 80.7% | £550,000 |
| New build | 10 | 11.4% | £537,500 |
| Existing home | 78 | 88.6% | £609,000 |
New builds sold for less than the median existing home — -11.7%. A new-build premium is normal: the buyer gets a warranty and nothing to fix, and the price is set by a developer rather than negotiated between two households.
A further 6 transfers for this area are on the register but are left out of every figure above. HM Land Registry marks them as additional price paid entries: repossessions, buy-to-let portfolio moves, transfers between companies or family, and sales at a discount such as right to buy. They are real records but they are not open-market prices, and including them would drag the median somewhere no buyer ever paid.
Section 07
Living in Priory Road, Ascot
Every certificate carries an energy efficiency band as well as a floor area. Across Bracknell Forest, 55.8% of 59,770 certificates sit in bands A to C, and 1.6% in F or G — the bands that cost the most to heat and are hardest to mortgage.
| Energy band | Certificates | Share |
|---|---|---|
| A | 680 | 1.1% |
| B | 9,410 | 15.7% |
| C | 23,264 | 38.9% |
| D | 20,605 | 34.5% |
| E | 4,841 | 8.1% |
| F | 797 | 1.3% |
| G | 173 | 0.3% |
The Office for National Statistics puts the mean private rent in Bracknell Forest at £1,471 a month as of Jun 2026 — £1,073 for a one-bedroom home and £1,652 for three bedrooms.
Against the median sale of £609,000 here, that rent is a gross yield of 2.90% a year. It is a measured figure rather than an assumption: a real local rent over a real local price, before any cost of ownership.
Police forces publish every recorded street-level crime. Within a mile of the centre of SL5, 87 crimes were recorded in Jun 2026: 45 violent, 1 burglary, 2 vehicle-related and 4 anti-social behaviour. The median postcode district in this archive recorded 167 in the same month, so this one is 1.9 times quieter.
Against the 124,607 residents the 2021 census counted in Bracknell Forest, that is 0.70 recorded crimes per thousand people in the month. The count covers a mile around the district centre while the population covers the whole council, so read the rate as an order of magnitude rather than a precise figure.
A count is not a rate. A district with shops and a station records more crime than a residential one of the same size, because more people pass through it. Read this next to the median, not on its own.
Section 08
The neighbourhood around Priory Road, Ascot
The 2021 census counted 124,607 residents in Bracknell Forest across 50,245 households. 68.5% of those households own their home and 31.4% rent — a split the sold record cannot show, because only owners appear in it.
7 state and independent schools have a SL5 postcode: 6 primary, 1 secondary. Catchment areas do not follow postcodes, so treat this as what is nearby rather than what a child would be offered.
| School | Phase | Type | Pupils |
|---|---|---|---|
| Charters School | Secondary | Academy converter | 1,707 |
| Ascot Heath Primary School | Primary | Community school | 403 |
| Holy Trinity CofE Primary School, Sunningdale | Primary | Voluntary aided school | 211 |
| St Francis Catholic Primary School, South Ascot | Primary | Academy converter | 210 |
| St Michael's CofE Primary School, Sunninghill | Primary | Voluntary aided school | 194 |
| Cheapside CofE Primary School | Primary | Voluntary aided school | 159 |
| South Ascot Village Primary School | Primary | Community school | 144 |
| Station | Mode | Distance from the district centre |
|---|---|---|
| Ascot Rail Station | Rail | 0.8 km |
| Sunningdale Rail Station | Rail | 2.7 km |
| Martins Heron Rail Station | Rail | 4.2 km |
| Bagshot Rail Station | Rail | 4.9 km |
Section 09
How Priory Road, Ascot compares
The median across the whole archive is £157,500. Priory Road, Ascot sits above that national figure — +286.7%.
Within Ascot the street ranks 130 of 337 by median price, and its median is above the town figure of £385,000 (+58.2%).
Where an EPC floor area could be matched to the sale, the median works out at £2,407 per square metre, across 16 of the 88 sales on record. Price per square metre is the only figure that compares a two-bed flat with a four-bed house honestly.
The full range on record runs from £78,000 to £4,500,000. Extremes usually mean something unusual — a plot sold without a house on it, a transfer between family members, or a very large property — so the median is the number to trust.
Priory Road, Ascot sits in Bracknell Forest, in the South East.
The Office for National Statistics puts the median home in Bracknell Forest at 9.1 times median local earnings of £44,883 a year, measured to Sep 2025. Across England and Wales the same ratio is 7.6. That number, not the price alone, is what decides whether a place is within reach of the people who work in it.
Section 10
Nearby on the record
Streets nearby
- London Road£380,000 median
- New Road£295,000 median
- Fernbank Road£282,000 median
- Kennel Ride£245,000 median
- Rise Road£490,000 median
- Burleigh Road£395,000 median
- Lower Village Road£295,475 median
- Blackmoor Wood£245,000 median
- Church Road£335,000 median
- Cavendish Meads£405,000 median
- Upper Village Road£248,000 median
- Bagshot Road£315,000 median
- Charters Road£700,000 median
- Brockenhurst Road£445,000 median
- St Christophers Gardens£155,000 median
- Prince Andrew Way£250,000 median
Addresses with more than one recorded sale
- 3, ROSEMOUNT Priory Road6 sales
- THE TUDOR COTTAGE Priory Road4 sales
- 1, ELSMERE COTTAGES Priory Road3 sales
- KENLEY HOUSE Priory Road3 sales
- LIME TREE COTTAGE Priory Road3 sales
- HOLMWOOD Priory Road3 sales
- FLAT 1, BELVEDERE GRANGE Priory Road3 sales
- FLAT 6, BELVEDERE HOUSE Priory Road3 sales
- FLAT 5, BELVEDERE HOUSE Priory Road3 sales
- KATES COTTAGE Priory Road3 sales
- BEECH LYN Priory Road2 sales
- PRIORY GARDENS Priory Road2 sales
- FLAT 4, BELVEDERE GRANGE Priory Road2 sales
- BLUE RIDGE Priory Road2 sales
- WEST COTTAGE Priory Road2 sales
- GARDEN COTTAGE Priory Road2 sales
- 4, ROSEMOUNT Priory Road2 sales
- FLAT 2, BELVEDERE GRANGE Priory Road2 sales
- PRIORS WOOD Priory Road2 sales
- THE LIMES Priory Road2 sales
- MARYMEAD COTTAGE Priory Road2 sales
- FLAT 3, BELVEDERE GRANGE Priory Road2 sales
- SQUIRREL LODGE Priory Road2 sales
- PRIORY GARTH Priory Road2 sales
Back to Ascot house prices.
Quick answers
Common questions about this data
What is the average house price in Priory Road, Ascot?
The median price paid in Priory Road, Ascot across every sale on the register is £609,000. The median is used rather than the mean because a handful of very large sales would otherwise drag the average away from what a typical buyer paid.
How many homes have sold in Priory Road, Ascot?
88 sales are on record for Priory Road, Ascot, the most recent completing on 19 Aug 2025. Every one is a completed transfer lodged with HM Land Registry, not an asking price or an estimate.
Have Priory Road, Ascot house prices actually risen?
In cash, the median rose +53.5% between 1996 and 2006. In 2026 money — that is, after inflation — the change is +26.0%. Both numbers are true; only the second one tells you whether buying here preserved value.
When were Priory Road, Ascot house prices at their highest?
The highest yearly median on record is £671,500, set in 2006. That is the cash figure; measured in 2026 money the peak may fall in a different year, because inflation reshapes the series.
What is the price per square metre in Priory Road, Ascot?
£2,407 per square metre, from the 16 sales where an EPC floor area could be matched to the address. Price per square metre strips out size, so a flat and a house can be compared on the same basis.
How current is this data?
The latest sale shown here completed on 19 Aug 2025. HM Land Registry publishes Price Paid Data monthly and a sale can take a month or two to appear after completion, so the most recent weeks are always incomplete.
Cite this page: Sold Price History, “Priory Road, Ascot house prices”, 2026. Source: HM Land Registry Price Paid Data © Crown copyright and database right, used under the Open Government Licence v3.0. Inflation adjustment: ONS CPIH.