W1D 7 house prices are built from 69 sales lodged with HM Land Registry, the oldest in 2015 and the most recent on 28 Mar 2025. The median price paid across the whole record is £613,800.
Median price paid
£613,800
Median per m²
£15,069
HM Land Registry69 sales11 with floor areaLatest sale 28 Mar 2025
Section 01
How W1D 7 prices moved
There are too few years of sales in W1D 7 to plot a trend line. The figures below are drawn from the whole record rather than a yearly series.
Section 02
The most recent sales
Every row is a completed sale as lodged with HM Land Registry. The right-hand column restates the price in 2026 money, which is the only fair way to compare a sale from the 1990s with one from last year.
| Address | Sold | Type | Price paid | In today's money |
|---|---|---|---|---|
| FLAT 4 47 – 49 Rupert Street | 28 Mar 2025 | Flat or maisonette | £450,000 | £459,783 |
| FLAT 5 47 – 49 Rupert Street | 24 Mar 2025 | Flat or maisonette | £375,000 | £383,152 |
| FLAT 4 12 Archer Street | 7 Jun 2024 | Flat or maisonette | £1,750,000 | £1,841,418 |
| FLAT 3 6 Archer Street | 8 Jul 2022 | Flat or maisonette | £560,000 | £648,809 |
| FLAT 4 6 Archer Street | 3 Sep 2021 | Flat or maisonette | £680,000 | £859,140 |
| FLAT 16 59 Rupert Street | 1 Sep 2021 | Flat or maisonette | £720,000 | £909,677 |
| FLAT 4 49 Rupert Street | 29 Jun 2021 | Flat or maisonette | £542,500 | £685,417 |
| FLAT 6 59 Rupert Street | 31 Jul 2019 | Flat or maisonette | £500,000 | £653,989 |
| FLAT 7 53 Rupert Street | 31 May 2017 | Flat or maisonette | £490,000 | £666,892 |
| FLAT 8 51 – 53 Rupert Street | 18 May 2017 | Flat or maisonette | £640,000 | £871,042 |
| SECOND FLOOR FLAT 2 Denman Street | 28 Apr 2017 | Flat or maisonette | £790,000 | £1,075,193 |
| FLAT 14 59 Rupert Street | 20 Mar 2017 | Flat or maisonette | £870,000 | £1,184,073 |
| FLAT 14 59 Rupert Street | 31 Mar 2016 | Flat or maisonette | £950,000 | £1,326,238 |
| FLAT 5 47 Rupert Street | 31 Mar 2016 | Flat or maisonette | £845,000 | £1,179,653 |
| FLAT 3 47 Rupert Street | 31 Mar 2016 | Flat or maisonette | £655,000 | £914,406 |
| FLAT 4 51 Rupert Street | 16 Dec 2015 | Flat or maisonette | £665,000 | £937,650 |
| FLAT 16 59 Rupert Street | 11 Dec 2015 | Flat or maisonette | £830,000 | £1,170,300 |
| FLAT 5 47 – 49 Rupert Street | 11 Dec 2015 | Flat or maisonette | £475,000 | £669,750 |
| FLAT 4 59 Rupert Street | 10 Sep 2015 | Flat or maisonette | £545,000 | £768,450 |
| FLAT 5 59 Rupert Street | 24 Aug 2015 | Flat or maisonette | £927,000 | £1,307,070 |
| FLAT 3 49 Rupert Street | 27 May 2015 | Flat or maisonette | £613,870 | £865,557 |
| FLAT 2 49 Rupert Street | 27 May 2015 | Flat or maisonette | £613,870 | £865,557 |
| FLAT 1 47 Rupert Street | 8 May 2015 | Flat or maisonette | £730,000 | £1,029,300 |
| FLAT 6 53 Rupert Street | 1 May 2015 | Flat or maisonette | £610,000 | £860,100 |
| FLAT 2 51 Rupert Street | 29 Apr 2015 | Flat or maisonette | £788,000 | £1,111,080 |
Section 03
Homes that sold twice
These addresses appear in the register more than once, so the same bricks are being priced twice. That makes them the strongest evidence of what actually happened to W1D 7 values — no mix of property types can flatter the number.
| Address | First recorded sale | Most recent sale | Cash a year | Real a year |
|---|---|---|---|---|
| FLAT 5 47 – 49 Rupert Street | £475,000 (2015) | £375,000 (2025) | -2.3% | -5.4% |
| FLAT 4 12 Archer Street | £500,000 (2005) | £1,750,000 (2024) | +6.8% | +3.8% |
| FLAT 3 6 Archer Street | £105,000 (1998) | £560,000 (2022) | +7.2% | +4.7% |
| FLAT 16 59 Rupert Street | £830,000 (2015) | £720,000 (2021) | -2.3% | -4.1% |
| FLAT 4 49 Rupert Street | £632,000 (2015) | £542,500 (2021) | -2.5% | -4.3% |
| FLAT 7 53 Rupert Street | £610,700 (2015) | £490,000 (2017) | -10.4% | -12.0% |
| SECOND FLOOR FLAT 2 Denman Street | £120,000 (1997) | £790,000 (2017) | +9.9% | +7.5% |
| FLAT 14 59 Rupert Street | £950,000 (2016) | £870,000 (2017) | -8.4% | -10.7% |
| FIRST, SECOND and THIRD FLOORS 40 Great Windmill Street | £125,000 (1995) | £248,000 (2001) | +12.1% | +9.8% |
| FIRST FLOOR FLAT 2 Denman Street | £110,000 (1998) | £249,950 (2001) | +31.5% | +29.0% |
| THIRD and FOURTH FLOOR FLAT 2 Denman Street | £20,315 (1998) | £385,000 (2001) | +166.6% | +161.7% |
| APARTMENT 4 3 Denman Street | £95,000 (1997) | £195,000 (2000) | +27.1% | +24.6% |
Section 04
What sells here
The mix of property types explains a large part of any area's median. W1D 7 is dominated by the type at the top of this table, so its overall median leans that way.
| Property type | Sales | Share | Median paid | Range |
|---|---|---|---|---|
| Flat or maisonette | 67 | 97.1% | £610,700 | £20,315 – £1,998,000 |
| Detached | 1 | 1.4% | £23,500,000 | £23,500,000 – £23,500,000 |
| Terraced | 1 | 1.4% | £650,000 | £650,000 – £650,000 |
Section 05
How big homes are in W1D 7
Energy Performance Certificates record a floor area for every home that has been surveyed, sold or let — far more homes than have changed hands. 107 certificates cover W1D 7, and their median floor area is 52 m².
The median across the whole register is 76 m², so homes here are smaller than average — -31.6%. Size explains a large part of why one area's median price sits above another's, which is why the price per square metre further up this page is the fairer comparison.
| Measure | Floor area | Sample |
|---|---|---|
| Median floor area | 52 m² | about 560 sq ft |
| Smaller quarter, up to | 35 m² | about 377 sq ft |
| Larger quarter, from | 79 m² | about 845 sq ft |
| Under 60 m² | 61.7% | 66 homes |
| 150 m² and over | 2.8% | 3 homes |
Section 06
Ownership and new build in W1D 7
66 of the sales on record are leasehold and 3 freehold — 95.7% of the market. Tenure is not a detail: a leasehold flat and a freehold house are different assets, and mixing them into one median hides the difference.
The median leasehold sale is £612,250 and the median freehold sale £650,000 — a gap of +6.2%. Most of that gap is property type rather than tenure itself: leasehold here is largely flats, freehold largely houses.
| Category | Sales | Share | Median paid |
|---|---|---|---|
| Leasehold | 66 | 95.7% | £612,250 |
| Freehold | 3 | 4.3% | £650,000 |
| New build | 30 | 43.5% | £632,208 |
| Existing home | 39 | 56.5% | £560,000 |
New builds sold for more than the median existing home — +12.9%. A new-build premium is normal: the buyer gets a warranty and nothing to fix, and the price is set by a developer rather than negotiated between two households.
A further 43 transfers for this area are on the register but are left out of every figure above. HM Land Registry marks them as additional price paid entries: repossessions, buy-to-let portfolio moves, transfers between companies or family, and sales at a discount such as right to buy. They are real records but they are not open-market prices, and including them would drag the median somewhere no buyer ever paid.
Section 09
How W1D 7 compares
The median across the whole archive is £157,500. W1D 7 sits above that national figure — +289.7%.
Where an EPC floor area could be matched to the sale, the median works out at £15,069 per square metre, across 11 of the 69 sales on record. Price per square metre is the only figure that compares a two-bed flat with a four-bed house honestly.
The full range on record runs from £20,315 to £23,500,000. Extremes usually mean something unusual — a plot sold without a house on it, a transfer between family members, or a very large property — so the median is the number to trust.
Section 10
Nearby on the record
Other sectors in W1D
The wider district is W1D.
Quick answers
Common questions about this data
What is the average house price in W1D 7?
The median price paid in W1D 7 across every sale on the register is £613,800. The median is used rather than the mean because a handful of very large sales would otherwise drag the average away from what a typical buyer paid.
How many homes have sold in W1D 7?
69 sales are on record for W1D 7, the most recent completing on 28 Mar 2025. Every one is a completed transfer lodged with HM Land Registry, not an asking price or an estimate.
When were W1D 7 house prices at their highest?
The highest yearly median on record is £697,500, set in 2015. That is the cash figure; measured in 2026 money the peak may fall in a different year, because inflation reshapes the series.
What is the price per square metre in W1D 7?
£15,069 per square metre, from the 11 sales where an EPC floor area could be matched to the address. Price per square metre strips out size, so a flat and a house can be compared on the same basis.
How current is this data?
The latest sale shown here completed on 28 Mar 2025. HM Land Registry publishes Price Paid Data monthly and a sale can take a month or two to appear after completion, so the most recent weeks are always incomplete.
Cite this page: Sold Price History, “W1D 7 house prices”, 2026. Source: HM Land Registry Price Paid Data © Crown copyright and database right, used under the Open Government Licence v3.0. Inflation adjustment: ONS CPIH.